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SES Chicago Conference Addresses Smart Mobile Marketing Strategies and Search on Mobile Devices

SES Mobile App, Available through Apple iTunes, Extends Reach of Leading Search and Social Media Conference Learning Opportunities

CHICAGO, Oct 18, 2011 (BUSINESS WIRE) — Incisive Media announced today the addition of two mobile marketing panels at SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago. Scheduled for Thursday, November 17, “Smart Mobile Marketing” and “Search on Mobile Devices: The Next Frontier” go beyond current mobile marketing strategies being implemented by search and social media marketers, and inspire new tactics to gain the competitive advantage.

“Smart Mobile Marketing” will focus on actionable mobile best practices that convert to leads and sales. Speakers will cover how to incorporate the latest local and universal SEO tactics into a company’s online marketing mix and how to measure results.

“Search on Mobile Devices” addresses the lack of good search capabilities in mobile, particularly the problems with desktop search. The most pressing question will be tackled: Who will step up to the plate and develop a truly sophisticated user interface for mobile search?

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

Joining the mobile revolution, SES launched its free mobile app at SES San Francisco in August with much success. With more than 5,000 people in attendance, there were 6,000 downloads with an average of each download being accessed five times per day. Using the SES mobile app, conference attendees could review the conference agenda and events calendar to create their own personal schedule. It also provided up-to-the-minute news from ClickZ and Search Engine Watch. It can be downloaded through Apple iTunes at http://bit.ly/raxPxg . It is also available for Blackberry and Android devices at http://bit.ly/omc4zC .

“Like everyone these days, we are on the mobile bandwagon, but we wanted to take it a bit further with our mobile marketing curriculum at SES Chicago,” said Matt McGowan, Managing Director of Americas at Incisive Media. “I’m sure attendees will agree with our selection of the two — one to fully integrate mobile into their marketing strategies and one to put a little pressure on the industry to come up with more streamlined mobile search capabilities.”

“We’re really excited that we got the SES mobile app up and running, too. It’s a great vehicle for expanding the reach of our conferences. Attendees can connect with each other, find out what companies are exhibiting, determine which speakers they don’t want to miss, and decide which special events to attend,” continued McGowan.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com .

For more news and event updates visit the SES press room.

SOURCE: Incisive Media

SEO-PR, Inc.
Byron Gordon, 415-341-0053
Byron.gordon@SEO-PR.com
or
Incisive Media
Amy Xu, 646-736-1847
Amy.Xu@incisivemedia.com

Copyright Business Wire 2011

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